Your digital footprint : Impacts

PROS                                                                                                                                                              

• o Fraud or legal issues can more easily be detected
• o Personalization (like suggested products or related advertising)  serves to add value to our use of the Internet
• o Companies can more easily offer incentives based on interests and needs, sometimes resulting in cost savings

Cons:

• o Personal data can be used to generate revenue without our knowledge
• o It can be annoying and distracting to be constantly inundated with advertisements and information
• o Purchase behavior data may be used as a basis to reduce credit limits or increase interest rates