Your digital footprint : Impacts
PROS o Fraud or legal issues can more easily be detected o Personalization (like suggested products or related advertising) serves to add value to our use of the Internet o Companies can more easily offer incentives based on interests and needs, sometimes resulting in cost savings Cons: o Personal data can be used to generate revenue without our knowledge o It can be annoying and distracting to be constantly inundated with advertisements and information o Purchase behavior data may be used as a basis to reduce credit limits or increase interest rates
